Home New mexico state NM State Adds ‘Wobble on Water’ to Growing Licensed Products

NM State Adds ‘Wobble on Water’ to Growing Licensed Products


Courtesy of NMSU Communications – Tatiana Favela

LAS CRUCES, New MexicoNew Mexico State University is rolling out another licensed product that will keep fans refreshed and hydrated as they support NM State Athletics.

Wobble on Water will be distributed statewide by Admirable Beverage and will debut at a happy hour event from 4-7 p.m. Thursday, August 11 at FARMesilla, 1840 Avenida de Mesilla. NM State Athletics recently announced that FARMesilla serves as a certified one-stop-shop for all Aggie-branded products.

NMSU joins a select group of colleges nationwide offering licensed bottled water, including Washington State, Virginia Tech, Stanford, Oklahoma State, and Iowa State.

“We are once again thrilled to partner with Admiral Beverage and introduce ‘Wobble on Water’ as our latest college-licensed product,” said Mario Moccia, sports director. “Joining this group of colleges to offer bottled water is remarkable for NM State Athletics, and I’m sure it will be a hit in retail stores and in tailgates before football games this season.”

As with other NM State Athletics licensed products, Moccia said the team enlisted an upper-level marketing class taught by NMSU Professor Michelle Jasso in the College of Business to help name the product.

Wobble on Water’s label was designed by recent NMSU graduate Jenna Dunlap, who incorporated turquoise as the base color, the Zia symbol with the NM state in the center, and an outline of the Organ Mountains. Dunlap was named the Class of 2022 of Outstanding Graduates from the College of Arts and Sciences. The award is the highest honor bestowed by the NMSU Alumni Association.

As many Aggie fans may notice, the name Wobble on Water is a play on the popular stanza of NMSU’s fight song. “And we’ll drink it to the Aggies until we wobble in our shoes…”


++NM State++