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Keller Williams and Kaplan Partner to Create Revolutionary Real Estate School | Business


AUSTIN, Texas and FORT LAUDERDALE, Fla .– (BUSINESS WIRE) – November 2, 2021–

Keller Williams (“KW”), the world’s largest agent-based real estate technology franchise, has partnered with Kaplan, one of the world’s most diverse global education organizations, to create the KW School of Real Estate (KSCORE), a first-of-its-kind fully digital real estate training program.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211102005864/en/

“We are very pleased to partner with Kaplan Real Estate Education, renowned for their expertise in training and educational services, as we launch our KW School of Real Estate,” said Marc King, President of KW. “The synergy of KW and Kaplan, two world-class brands in training and education, will transform the way our industry provides training to aspiring real estate agents today.

Through this partnership, KSCORE will offer a state-approved pre-licensing program, through Kaplan Real Estate Education, for future real estate agents and continuing education credits in real estate for existing agents 1.

Kaplan Real Estate Education’s platform offers distinct training formats, including home, online and live online classes, as well as flexible hours and a wide selection of state-approved courses and packages.

A pioneering real estate school offering, KSCORE will also offer business and professional development strategies. Students will have access to tools, advice and personalized coaching based on KW’s award-winning training and coaching programs.

Through the state-approved license provided by Kaplan Real Estate Education and the continuing education of new real estate agents through KSCORE, KW aims to further align the real estate agent population in the industry with the demographic distribution of the US population.

According to the US Census Bureau and Data USA, 6% of all real estate agents and brokers are black, compared to 12% of the US population who identified as black; 8% of agents and brokers are Hispanic, compared to 12% of the US population; and 4% are Asian, compared to 6% of the population.

“Through the financial support opportunities offered through our market centers, we seek to balance the racial makeup of our industry with that of the general population,” said King. “We see this deliberate effort as crucial to closing the homeownership gap for historically marginalized communities in our country. “

“This innovative and comprehensive real estate education and training program positions Keller Williams at the gateway to the industry,” said Toby Schifsky, executive director of Kaplan Real Estate Education. “Kaplan’s enterprise licensing solution is helping Keller Williams eliminate several important sticking points in his new agent onboarding process. Keller Williams’ commitment to their new agents is significant and we look forward to delivering positive student outcomes for all of them.

Molly de Mattos, named “Dean” of KSCORE, has been an active real estate agent since 2005. De Mattos continues to be an instructor for Keller Williams University, a coach for KW MAPS Coaching, the coaching division of KW, and as a Co-owner of The Matt & Molly Team, a real estate team based in Asheville, North Carolina.

“Starting in 2022, we plan to add over 15,000 new agents per year to Keller Williams and our industry with this program,” said de Mattos. “Thanks to this essential effort, we will make access to real estate more accessible than ever. “

“KSCORE represents the most forward-looking and aggressive step we have taken as a brand to match our actions with the strong commitment we have made to our diversity, equity and inclusion goals,” said declared from Mattos.

Currently, more than 250 KW market centers are actively participating in the deployment of the first phase of KSCORE.

The brand expects that number to grow to more than 500 market centers by early 2022, when the school is expected to be operational in 24 states, including Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Illinois, Iowa, Kentucky, Michigan. , Minnesota; Missouri, Nevada, New Mexico, New York; North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington and Wisconsin 2.

KW and Kaplan Real Estate Education intend to grow rapidly nationwide.

Kaplan Real Estate Education is the nation’s premier full-service educator offering real estate licensing, exam preparation, and continuing education courses. Kaplan Real Estate Education’s Licensing and Exam Preparation courses are the latest and most accurate courses available and directly reflect what candidates will experience on state licensing exams.

Kaplan Real Estate Education instructors are industry professionals who not only walk candidates through course content, but help lay the groundwork for a successful career in real estate. Kaplan Real Estate Education’s market-tailored continuing education programs keep real estate professionals at the forefront of the industry throughout their careers.

About Keller Williams

Austin, Texas-based Keller Williams, the world’s largest real estate technology franchise by agent count, has more than 1,080 offices and 195,000 associates. The franchise is also # 1 in units and sales volume in the United States. kwx is the holding company of Keller Williams.

In 2020, Keller Williams initially started forming kwx, consisting of Keller Williams, Keller Williams Worldwide, Keller Offers, Keller Manage and Keller Home Financial Services, consisting of Keller Mortgage and Keller Covered.

Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards agents as stakeholders. For more information, visit kwx.kw.com.

About Kaplan

Kaplan, based in Fort Lauderdale, Florida, provides individuals, universities and businesses with a wide range of educational services including higher and professional education, test preparation, language training, corporate and leadership training. , student recruitment, online activation and other academic support services. .

With operations in nearly 30 countries, Kaplan serves nearly 1.1 million students each year and has partnerships with more than 2,000 universities, colleges and schools / school districts, and more than 4,000 businesses worldwide. Kaplan is a subsidiary of Graham Holdings Company (NYSE: GHC).

For more information, please visit kaplan.com.


1KSCORE, Keller Williams School of Real Estate, KW School of Real Estate, and Keller Williams Realty, Inc., are not approved by any state regulatory body to meet licensing or continuing education requirements for agents or brokers. real estate. They are not recognized educational institutions for higher education or institutions granting degrees. This is a program designed to help individuals become better real estate agents. Pre-license training and continuing education will be offered by a state-approved training provider, such as Kaplan Real Estate Education, where applicable. This program, as described here, does not apply to Minnesota and New York.

2Kaplan Real Estate Education is an authorized provider of pre-licensing courses in the following states: Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Illinois, Iowa, Kentucky, Michigan, Minnesota, Missouri, Nevada, New Mexico , New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington and Wisconsin.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20211102005864/en/

CONTACT: Darryl G. Frost

Director of Public Relations and Media Relations

[email protected]/ 254-466-3627 Greg Ten Eyck

Communication director

[email protected]/954-515-3026



SOURCE: Keller Williams and Kaplan

Copyright Business Wire 2021.

PUB: 11/02/2021 10 a.m. / DISC: 11/02/2021 10:02 a.m.


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