A study commissioned by Balloon Fiesta found that 71.4% of visitors were from outside New Mexico.
“Without a doubt, Balloon Fiesta is the state’s largest tourism event,” said Armenta.
That’s why she said it was so exciting to see this participation from day one.
“There are so many local businesses looking forward to this week, we are delighted to see it again this year, and they are counting on this year to be strong and successful, that it is really important for their income to have a great Balloon Fiesta, ”said Armenta.
The Fiesta has a ripple effect on hotels, restaurants and tourist attractions.
“The economic recovery of the city and the state after the pandemic is going to be directly linked to the performance of the travel and tourism industries and it is because of the number of jobs and the overall impact it has. “said Armenta.
This event even has the potential to go well beyond a few weeks.
“People come here and they have a positive experience. Maybe they are frequent travelers, they want to come back for another time in the year, an opportunity to ski, an opportunity to come back in the summer, maybe they fall in love with this place and they decide ‘hey, I might want to move there,’ they become a new resident, or maybe they own a business somewhere and are looking to move a business at some point, ‘Armenta said.
As the 49th festival kicks off, things are already going well behind the scenes.
“There will be a number of special things for Balloon Fiesta’s 50th anniversary, whether it’s from official organizers or companies that are going to put on a big show, and they always do, there’s a big show this year, and bookings seem strong, ”Armenta said.
A good first impression for tourists, and even better, it has once again welcomed those who call this beautiful state house.